OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity click here comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

Finally, balancing high-quality OTT content with free service accessibility is important.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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